| Press Release, MVTec

Innovation Day 2021: Enthusiastic response to MVTec's digital format

February 3 was the big day: MVTec Software GmbH, a leading supplier of standard machine vision software, presented its informative, annual Innovation Day in digital format for the first time. More than 400 attendees from over 190 companies, 33 countries, and five continents benefited from brand-new information on innovative technologies and the latest machine vision trends, such as deep learning, embedded vision, and 3D vision. The experts also spoke about the performance, particular highlights, and new features of the standard software HALCON and MERLIC. MVTec broadcast the event live from a professional streaming studio in the heart of Munich, with partners and guest speakers patched in.

Interviews and video chats with experts

The content was offered vividly in a wide range of interactive and virtual formats. In addition to attending fascinating presentations by MVTec experts and guest speakers from SICK AG and MSTVision GmbH as well as interviews and demonstrations streamed in real time, the participants also had the opportunity to get actively involved. They were able to reach out to presenters and other experts and ask questions in group video chats or 1:1 video meetings via the event portal. For example, the attendees were able to discuss special software topics with MVTec developers and take part in polls and surveys in real time. Many online visitors also took the opportunity to chat and network with each other during breaks and in the evening. Not least, there was a virtual exhibition room, where partners such as aku.automation GmbH, attentra GmbH, KEYENCE DEUTSCHLAND GmbH, and SICK AG showcased interesting examples of industry applications.

Lively discussions with customers and partners

"Under the given circumstances, the digital format proved to be an enormous success for the MVTec Innovation Day, our most important event of the year. The large number of attendees and positive feedback demonstrated that our customers and partners enjoy a lively discussion even in the virtual world and that the showcased innovations offer visible added value for customers," remarks a pleased Dr. Olaf Munkelt, managing director, co-founder, and co-owner of MVTec Software GmbH.