MVTec Software GmbH
 

Imprint & Privacy Policy

Corporate Information

MVTec Software GmbH

Arnulfstr. 205

80634 Munich

(Germany)

Voice:       +49 89 457 695 0

Fax:          +49 89 457 695 55

E-mail:      infohide this text@hide this textmvtec.com

Internet:    www.mvtec.com   

Managing Directors: Dr. Wolfgang Eckstein, Dr. Olaf Munkelt

USt-IdNr. (VAT) DE 184172302

Concept, realization and operation:

Internetagency Munich - Pluswerk AG - Munich

Legal notes

Legal disclaimer regarding hyperlinks:  Some pages of this website provide users with access by hypertext links to external, non-MVTec websites. Any such access is provided with the understanding that the contents of non-MVTec sites are beyond the control of MVTec Software GmbH, that MVTec Software GmbH makes no representations whatsoever about such sites, and that users shall proceed at their own risk. MVTec Software GmbH is not responsible for the privacy practices or the content of external, non-MVTec websites.

 

Legal disclaimer regarding the presented information:  Any product and service information presented on this website may be outdated, may contain errors and omissions, and is subject to change without notice. No statement, representation or other information contained in this website should be construed as binding upon MVTec Software GmbH contractually or otherwise the basis for any express or implied warranty. Please contact us for the most up-to-date information regarding our products and services.

MVTec Software GmbH cannot accept any responsibility or liability for the improper operation and/or the availability of this website or for the reliance by any person on the web site content.

 

Copyright notes:  © Copyright MVTec Software GmbH. All rights reserved. Unless otherwise stated, the copyright and similar rights in the contents of this website, including but not limited to all text, designs and images appearing herein, are copyrighted works owned by MVTec Software GmbH. You are permitted to print or download extracts from the material of this website for your personal use only so long as any copy or other reproduction includes the above copyright notice. None of the material of this website may be used for any commercial or public use. No part of this website or any material appearing on it may be reproduced on, stored in or transmitted to any other website. No material appearing on this website may be disseminated in any form, either electronic or non-electronic, nor included in any retrieval system or service without prior written permission of MVTec Software GmbH.

"MVTec Software GmbH", "HALCON" and "MERLIC" are registered trademarks of MVTec Software GmbH.

"Arm" is a registered trademark of Arm Limited (or its subsidiaries) in the EU and/or elsewhere. All rights reserved.

Intel is a trademark of Intel Corporation or its subsidiaries in the U.S. and/or other countries.

All other brand names, designs, service marks and trademarks (whether or not registered) referenced or used herein are the property of their respective owners.

Privacy policy

This privacy policy will describe the type, scope and purpose of processing of personal data (hereinafter referred to as “data”) that takes place in connection with our online offer and the corresponding websites, functions and content as well as external online presences such as our social media profile (hereinafter referred to as “online offer”). With regards to the terms used such as “processing” or “controller”, we refer to the definitions in Article 4 of the EC General Data Protection Regulation (GDPR).

Data protection coordinator and contact:

Michael Fröbrich, Head of Finance+Operations
froebrich@mvtec.com

Data protection officer

MVTec Software GmbH
c/o Rene Rautenberg GmbH
Arnulfstr. 265
80634 Munich
datenschutzbeauftragter@mvtec.com

Type of data processed:

  • Basic data (e.g., names, addresses)
  • Contact data (e.g., e-mail addresses, phone numbers)
  • Content data (e.g., text, photographs, videos)
  • Usage data (e.g., pages visited, interest in content, access times)
  • Meta/communication data (e.g., device information, IP addresses)

Categories of data subject

Visitors and users of the online offer (the data subjects will hereinafter also be referred to collectively as “users”).

Purpose of processing

  • Provision of the online offer, its functions and content
  • Responding to contact requests and communicating with users
  • Security measures
  • Web analytics / marketing

Terms used

"Personal data" means any information relating to an identified or identifiable natural person (hereinafter referred to as “data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g., cookie), or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.

"Processing" means any operation or set of operations which is performed on personal data or on sets of personal data. The term is broad and encompasses practically every use of data.

"Pseudonymization" means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

"Profiling" means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.

"Controller" means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data

"Processor" means a natural or legal person, public authority, agency or other body who processes personal data on behalf of the controller.

Relevant legal basis

In accordance with Article 13 of the GDPR, we provide you with the legal basis of our data processing. If the legal basis is not specified in the privacy policy, the following applies: The legal basis for obtaining consent is Article 6(1)(a) and Article 7 of the GDPR; the legal basis for processing that allows us to provide our services, execute contractual measures or reply to inquiries is Article 6(1)(b) of the GDPR; the legal basis for processing to comply with our legal obligations is Article 6(1)(c) of the GDPR; and the legal basis for processing for the purposes of our legitimate interests is Article 6(1)(f) of the GDPR. When processing personal data is necessary in order to protect the vital interests of the data subject or of another natural person, Article 6(1)(d) of the GDPR serves as the legal basis.

Security measures

In accordance with Article 32 of the GDPR, taking into account state-of-the-art technology, implementation costs, and the type, scope and purpose of the processing, as well as the various probabilities of occurrence and severity of the risk to the rights and freedoms of natural persons, we take suitable technical and organizational measures to ensure a level of protection appropriate to the risk.

These measures include, in particular, ensuring the confidentiality, integrity, and availability of the data by controlling physical access to the data and the relevant access rights, the input, transmission, the ensuring of availability and its separation. Furthermore, we have introduced procedures to ensure that the rights of the data subject can be exercised, that data is deleted if needed, and that we can react to threats to the data. Furthermore, we already take the protection of personal data into account during the development or the selection of hardware, software and processes in accordance with the principle of data protection by design and default (Article 25 of the GDPR).

Partnerships with processors and third parties

If we provide or transfer data to other persons or companies (processors and third parties) or otherwise provide access to the data to these processors or third parties as part of our data processing, this only occurs on the basis of legal authorization (e.g., when the transfer of data to third-parties, such as payment processors, is required to execute a contract in accordance with Article 6(1)(b) of the GDPR), if you have given your consent, if we are legally obligated to transfer this data, or for the purposes of our legitimate interests (e.g., when using contractors, web hosts, etc.).

If we contract third parties to process the data on the basis of a "processing contract", this is done on the basis of Article 28 of the GDPR.

Transfer to third countries

If we process data in a third country (i.e. outside of the European Union (EU) or the European Economic Area (EEA)) or if this occurs within the context of use of services offered by third parties, or providing or transmitting data to third parties, this only occurs if it is done for the fulfillment of our (pre)contractual obligations or is necessary before entering into a contract, on the basis of your consent, due to a legal obligation or on the basis of our legitimate interests. Pursuant to legal or contractual authorizations, we only process data or allow it to be processed in a third country when the special conditions of Article 44 of the GDPR have been met. That means that the processing will be carried out on the basis of special guarantees such as the officially recognized determination of a level of data protection commensurate with that of the EU (e.g., the Privacy Shield Framework for the US) or observation of officially recognized special contractual obligations (known as "standard contractual clauses").

Rights of the data subjects

You have the right to obtain confirmation as to whether personal data concerning you is being processed and information about this data as well as further information and copies of the data in accordance with Article 15 of the GDPR.

In accordance with Article 16 of the GDPR, you have the right to the completion of your personal data or the rectification of inaccurate personal data concerning you.

In accordance with Article 17 of the GDPR, you have the right to request that we delete the personal data concerning you immediately or, alternatively, in accordance with Article 18 of the GDPR, to obtain the restriction of the processing of your personal data.

You have the right to the release of the personal data provided by you and to transmit that data to another controller in accordance with Article 20 of the GDPR.

Further, in accordance with Article 77 of the GDPR, you have the right to lodge a complaint with the responsible supervisory authorities.

Right to withdraw consent

You have the right to withdraw your consent with effect for the future in accordance with Article 7(3) of the GDPR.

Right to object

You have the right to object to the future processing of your personal data at any time in accordance with Article 21 of the GDPR. The objection can be made against processing for the purposes of direct marketing in particular.

17 Cookies and the right to object to direct marketing

"Cookies" are small files that are stored on the user’s computer. A variety of information can be saved in a cookie. The primary purpose of a cookie is to save information about a user (or the device on which the cookie is saved) during their visit to a website or after they visit a website. Temporary cookies (also known as session cookies or transient cookies) are cookies that are deleted after a user leaves a website and closes their browser. This type of cookie may save the contents of a shopping cart in a web shop or a login status. Permanent or persistent cookies are cookies that remain on the user’s device after they close their browser. For example, these cookies allow a website to save a user’s login status if the user visits the website again after a few days. This type of cookie may also save information on the user’s interest that could be used for web analytics or marketing purposes. Third-party cookies are cookies that belong to providers other than the controller responsible for the online offer (if the cookies only belong to the controller responsible for the online offer, these are known as “first-party cookies”).

We may use temporary and permanent cookies on our website. We offer information on our use of cookies in our privacy policy.

If users do not want cookies to be saved on their computer, we ask that they deactivate the appropriate option in the system settings of their browsers. Saved cookies can be deleted in your browser’s system settings. If you do not allow cookies to be saved on your browser, this could limit the functions of our website that you can use.

You can find out more about generally opting out of the use of cookies that are saved for the purposes of online marketing for a number of services, and for tracking in particular, on the American website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/. Furthermore, you can prevent cookies from being stored on your computer by switching off that option in your browser’s settings. Please note that, if you choose to do this, you may not be able to use all of the functions of this online offer.

Deletion of data

You have the right to the deletion of your data or to restrict the processing of the data that we process in accordance with Articles 17 and 18 of the GDPR. Unless otherwise expressly stated in this privacy policy, the data that we store will be deleted once it is no longer required for its intended purpose and the deletion does not conflict with any legal retention obligations. If the data is not deleted because it is required for other legally permitted purposes, the processing of the data will be restricted. This means the data will be locked and will not be processed for other purposes. This applies, for example, to data that must be stored for commercial or tax purposes.

In accordance with German statutory requirements, books, drawings, inventory reports, vouchers, trading books, tax-related documents, etc. will be stored for 10 years in accordance with Section 147 Par. 1 of the AO (German Fiscal Code) and Section 257 Par. 1 No. 1 and 4 and Par. 4 of the HGB (German Commercial Code) while business correspondence will be stored for 6 years in accordance with Section 257 Art. 1 No. 2 and 3 and Par. 4 of the HGB (German Commercial Code).

In accordance with Austrian statutory requirements, accounting documents, invoices/receipts, accounts, vouchers, business documents, statements of revenue and expenditure, etc., will be stored for 7 years in accordance with Section 132 Par. 1 of the BAO (Austrian Federal Fiscal Code); for 22 years in connection with property; and for 10 years for documents in connection with services provided electronically, telecommunications, broadcasting and television services that are provided to private individuals in EU Member States and to which the Mini One-Stop-Shop (MOSS) Scheme applies.

Processing for business purposes

Additionally, we process

  • contractual data (e.g., the object of a contract, term, customer category)
  • payment data (e.g., bank account information, payment history)
concerning our customers, interested parties, and business partners for the purposes of providing contractual services, customer service, marketing, advertising, and market research.

Contractual services

We process data concerning our contractual partners and interested parties as well as other clients, customers, contractors, or business partners (collectively referred to as “business partners”) in accordance with Article 6(1)(b) of the GDPR in order to provide them with our contractually agreed upon services or to perform the necessary steps prior to entering into a contract. The data processed for this reason, as well as the type, scope, purpose, and necessity of the processing is determined by the underlying contractual relationship.

The data processed includes basic data on our business partners (e.g., names and addresses), contact information (e.g., e-mail addresses and phone numbers), contractual data (e.g., utilized services, contractual content, communication regarding the contract, names of contacts) and payment data (e.g., bank account data, payment history).

We do not generally process special categories of personal data, except when this data forms an integral part of commissioned data processing or must be processed in accordance with the terms of the contract.

We process data that is required for the foundation of and compliance with contractually agreed-upon services, and we inform our business partners of the necessity of providing us with this information, should this necessity not be evident. We only provide this data to external persons or companies if required within the provisions of a contract. When processing the data provided to us within the framework of a contract, we act in accordance with the client’s instructions and the relevant statutory provisions.

We process data that is required for the foundation of and compliance with contractually agreed-upon services, and we inform our business partners of the necessity of providing us with this information, should this necessity not be evident. We only provide this data to external persons or companies if required within the provisions of a contract. When processing the data provided to us within the framework of a contract, we act in accordance with the client’s instructions and the relevant statutory provisions.

The data will be deleted if it is no longer required for the performance of contractual or legal obligations or for the performance of warranty obligations or comparable obligations, whereby the necessity of the storage of data will be reviewed every three years; otherwise statutory retention obligations apply.

Administration, accounting, office organization, contact management

We process data within the scope of administrative tasks such as the organization of our office, accounting, and compliance with statutory obligations such as archiving. Within this context, we process the same data that we process in order to provide contractually agreed-upon services. The basis for this processing is Article 6(1)(c) and Article 6(1)(f) of the GDPR. This processing affects clients, interested parties, business partners and visitors to our website. The purpose of and our interest in the processing is for the administration, accounting, office organization, and data archiving, in sum, the tasks required to carry out our business activities, comply with our obligations and provide our services. The deletion of the data with regards to contractual services and communication regarding contracts corresponds to the tasks specified in these processing operations.

In order to perform these activities, we transfer data to financial managers, consultants such as tax consultants or auditors, as well as tax authorities and payment service providers.

Furthermore, on the basis of our commercial interests, we save data on our suppliers, organizers and other business partners, for example for the purpose of contacting them at a later date. We permanently store all of this company-related data as a rule.

Commercial analyses and market research

In order to successfully run our business and recognize market trends as well as the wishes of our contractual partners and users, we analyze the data that we have obtained through business processes, contracts, inquiries, etc. In this context, we process basic data, communication data, contractual data, payment data, usage data, and meta data on the basis of Article 6(1)(f) of the GDPR, whereby the data subjects include contractual partners, interested parties, customers, visitors to our website, and users of our online offer.

The analysis is carried out for the purpose of commercial evaluation, marketing, and market research. We may use the profiles of registered users and related information, e.g., the services that these users have utilized, for these purposes. We use these analyses to make our website easier to use, optimize our offer, and increase our efficiency. We are the sole users of these analyses and we do not publish them or provide them to third parties unless the analyses are anonymous and use combined values.

If these analyses or profiles are personal, they will be deleted or anonymized when the user cancels the contractual relationship, or otherwise two years after the contractual relationship has elapsed. Otherwise, overall efficiency analyses and general trend analyses will be created anonymously where possible.

Data protection information for applicants

We only process applicant data for the purpose of and within the context of the application procedure and in compliance with statutory requirements. Applicant data is processed in order to comply with contractual obligations or perform the necessary steps prior to entering into a contract within the scope of the application process in accordance with Article 6(1)(b) and Article 6(1)(f) of the GDPR as long as we are required to process the data, for example in the context of legal procedures (in Germany, Section 26 of the German Federal Data Protection Act (BDSG) also applies).

The application process presupposes that the applicant will provide us with applicant data. The required applicant data is labeled inasmuch as we provide an online form for this purpose, otherwise it is labeled as such in the job posting, and is primarily made up of information on the applicant, their mailing and contact addresses, and the documents that are part of the application such as the applicant’s cover letter, resumé and letters of recommendation. Applicants may also voluntarily provide us with additional information.

When the applicant submits an application and the corresponding documents, they consent to the processing of their data for the purpose of the application process pursuant to the type and scope of processing outlined in this privacy policy.

If the applicant voluntarily provides us with special categories of personal data as defined in Article 9(1) of the GDPR as part of the application process, this data will be processed additionally in accordance with Article 9(2)(b) of the GDPR (e.g., medical data such as severe disability or ethnic background). If we request special categories of personal data as defined in Article 9(1) of the GDPR from the applicant as part of the application process, this data will be processed additionally in accordance with Article 9(2)(a) of the GDPR (e.g., medical data, if this data is required for the applicant to carry out the job in question).

If one is provided, applicants may use an online form on our website to submit their applications. The data will be encoded and transmitted to us using state-of-the-art technology.
Further, applicants may send us their applications via e-mail. If this is the case, we ask the applicant to note that e-mails are generally not encrypted, and the applicant is solely responsible for encryption. For this reason, we cannot accept any liability for the application’s transmission path between the sender and receipt on our server, and we therefore recommend that the applicant use an online form or send us their application by mail. That is why, instead of using the online form or e-mail, we continue to offer applicants the option to send us their application by mail.

Should an applicant be successful, we may process the data provided by that applicant for the purpose of employment. Otherwise, if the applicant is not successful, their data is deleted. Applicant data is also deleted when an application is withdrawn. The applicant has the right to withdraw their application at any time.

With the exception of a valid withdrawal on the part of the applicant, applicant data will be deleted after six months. This period allows us to answer any follow-up questions to the application and comply with burden of proof obligations in accordance with the German General Equal Treatment Act. Invoices for any travel compensation will also be archived in accordance with the provisions of the tax legislation.

24 Contacting us

When a user contacts us (e.g., via the contact form, e-mail, by phone or via social media), the user’s data is processed for the purpose of processing and handling the contact request in accordance with Article 6(1)(b) of the GDPR. The user’s data may be saved in a customer relationship management system (“CRM system”) or comparable inquiry management system.

We will delete inquiries that are no longer required. We will evaluate the necessity of storing inquires every two years; further, relevant legal archiving obligations apply.

CRM-System from sugarCRM

We use the CRM system provided by SugarCRM Inc., 10050 North Wolfe Road, SW2-130, Cupertino, CA 95014, USA, in order to more quickly and efficiently process user inquiries (legitimate interests in accordance with Article 6(1)(f) of the GDPR).

SugarCRM is certified in accordance with the Privacy Shield Agreement, which allows them to offer an additional guarantee that they comply with European data privacy laws if data is processed in the US (https://www.privacyshield.gov/participant?id=a2zt0000000TNjnAAG&status=Active).

SugarCRM solely utilizes the users’ data for the technical processing of inquiries and does not pass this data on to third parties. In order to use SugarCRM, the correct e-mail address must be provided. It is not possible to use SugarCRM pseudonymously. While processing service inquiries, it may be necessary to store additional data (name, address). The use of Zendesk is optional and serves to improve and speed up our customer and user service.

If users do not consent to our collection and storage of their data using external systems from SugarCRM, we offer alternative contact options for users to submit service inquiries via e-mail or by phone, fax, or mail.

You can find more information in SugarCRM’s privacy policy: https://www.sugarcrm.com/legal/privacy-policy.

Newsletter

In this section, we provide you with information on the content of our newsletter and the subscription, delivery and statistical evaluation procedures, as well as your right to object. By subscribing to our newsletter, you agree to receive our newsletter and consent to the procedures described below.

Newsletter content: We only send newsletters, e-mails, and other electronic messages with marketing information (hereinafter referred to as the “newsletter”) with the consent of the recipient or with legal authorization. If the contents of the newsletter are specifically outlined during the registration process, these contents are relevant for the user’s consent. Otherwise, our newsletter contains information about us and our services.

Double opt-in and logging: Users who subscribe to our newsletter must go through a double opt-in process. This means that after they subscribe, they receive an e-mail asking them to confirm their subscription. This e-mail confirmation ensures that no one can sign up for our newsletter with an e-mail address they do not own. Newsletter subscriptions are logged so that we can demonstrate proof of the subscription process in accordance with the statutory requirements. This includes storage of the time of subscription and confirmation as well as the IP address. Any changes to your personal data stored by the newsletter delivery provider are also logged.

Subscription data: In order to subscribe to the newsletter, you only need to provide us with your e-mail address and your location (country). We may ask for your name for the purpose of addressing you personally in the newsletter.

Delivery of the newsletter and the corresponding performance measurements are carried out on the basis of the recipient’s consent in accordance with Article 6(1)(a) and Article 7 of the GDPR in conjunction with Section 7 Par. 2 No. 3 of the German Act Against Unfair Competition (UWG) or, if consent is not required, on the basis of our legitimate interests in direct marketing in accordance with Article 6(1)(f) of the GDPR in conjunction with Section 7 Par. 3 of the UWG.

The subscription process is logged on the basis of our legitimate interests in accordance with Article 6(1)(f) of the GDPR. Our interest is primarily in the use of a use-friendly and secure newsletter system that not only serves our commercial interests, but also meets the expectations of the users and also provides us with proof of the user’s consent.

Cancellation/revocation – You may cancel your subscription to our newsletter at any time. This effectively means that you revoke your consent. There is a link to cancel your subscription to our newsletter at the bottom of every newsletter. We have the right to save the e-mail address that you provided for up to three years before deleting it on the basis of our legitimate interests in order to prove that you did in fact consent to receive the newsletter at one point. The processing of this data will be limited to the purpose of defense against possible claims. User’s may individually request that their data be deleted at any time as long as they confirm that they previously provided their consent to receive the newsletter.

Newsletter - CleverReach

The newsletter is distributed by CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede, Germany. You can read CleverReach's privacy policy here: https://www.cleverreach.com/en/privacy-policy/. We employ CleverReach on the basis of our legitimate interests in accordance with Article 6(1)(f) of the GDPR and on the basis of a processing contract in accordance with Article 28(3)(1) of the GDPR.

CleverReach may use the data of the newsletter recipients in pseudonymous form, meaning without reference to a user, for the optimization or improvement of their own services, e.g., for the technical optimization of the delivery and appearance of the newsletter or for statistical purposes. However, CleverReach will not use the data of our newsletter recipients to contact the users themselves and will not give this data to third parties.

Hosting and e-mail delivery

The hosting services that we utilize allow us to provide the following services: infrastructure and platform services, computing capacity, memory and database services, e-mail delivery, security services and technical maintenance services that we use for the purpose of operating our online offer.

For this purpose, we, or our web host, process(es) basic data, contact data, content data, contractual data, usage data, meta data, and communication data from customers, interested parties, and visitors to this online offer on the basis of our legitimate interests in efficient and secure provision of this online offer in accordance with Article 6(1)(f) of the GDPR in conjunction with Article 28 of the GDPR (conclusion of a processing contract).

Storage of access data and log files

On the basis of our legitimate interests in accordance with Article 6(1)(f) of the GDPR, we, or our web host, collect(s) data on all access to the server on which the service is located (“server log files”). The access data includes the name of the website and/or file(s) accessed, the date and time it was accessed, the volume of data transferred, messages on the successful access, the browser type and version, the user’s operating system, the referrer URL (the previously visited website), IP address and the requesting provider.

Log file data is saved for a maximum of up to 7 days for security reasons (e.g., to clarify any improper or fraudulent use) and then is deleted. Data that must be stored beyond that time limit for the purpose of providing proof are exempt from this time limit until the case in question has been definitively decided.

Google AdWords and conversion tracking

On the basis of our legitimate interests (i.e., interest in the analysis, optimization and efficient operation of our online offer in accordance with Article 6(1)(f) of the GDPR), we use services provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, ("Google").

Google is certified in accordance with the Privacy Shield Agreement, and thereby guarantees that they comply with European data privacy laws (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

We use Google AdWords to position advertisements on the Google advertising network (e.g., in search results, in videos, on websites, etc.) so that these advertisements are shown to users who may be interested in seeing them. This allows us to use advertisements for and within our online offer in a more targeted manner in order to present users with advertisements that could potentially interest them. If, for example, a user is shown advertisements for products that he or she has expressed interest for on other online offers, this is known as “remarketing”. For these purposes, when a user access our website and other websites on which the Google advertising network is active, Google immediately creates a code and what are known as “(re)marketing tags” (invisible images or code, also known as “web beacons”) are integrated into the website. These allow the website to save an individual cookie, i.e. a small file, on the user’s end device (comparable technology may be used instead of cookies). This file contains information on which websites the user has visited, which content they expressed interest in and which offers they clicked on, as well as technical information on the user’s browser and operating system, referring websites, the time they spend on the website and other information on how the user uses the online offer.

Further, we receive an individual "conversion cookie". The information collected with the help of the cookie allows Google to compile conversion statistics for us. However, we only receive an anonymous total number of users who have clicked on our ad and were sent to pages that contain a conversion tracking tag. We do not receive any information that would allow us to personally identify any users.

The users’ data is processed pseudonymously on the Google advertising network. This means Google does not save or process users’ names or e-mail addresses, but rather processes the relevant cookie-related data within the pseudonymous user profile. This means, from Google’s perspective, the ads are not managed for and shown to a concretely identified person, but rather for the cookie owner, regardless of who the cookie owner is. This does not apply if a user has expressly allowed Google to use their data without pseudonymization. The information collection about the user will be transmitted to Google and stored on Google’s servers in the US.

You can find more information on how Google uses data as well as how you can change your settings or withdraw your consent in Google’s privacy policy (https://policies.google.com/technologies/ads) and in Google’s ad settings (https://adssettings.google.com/authenticated).

Web analytics with Matomo

As part of Matomo’s web analytics, on the basis of our legitimate interests (e.g., interest in the analysis, optimization and efficient operation of our online offer in accordance with Article 6(1)(f) of the GDPR), the following data is processed: your browser type and version, your operating system, your country of origin, the date and time of your server request, the number of times you visit the website, the amount of time you spend on the website, and the external links you click on. The users’ IP addresses are anonymized before they are saved.

Matomo uses cookies that are saved on the user’s computer and that allow them to analyze how the user uses our online offer. Pseudonymous use profiles on the users may be created using the processed data. The cookies are saved for one week. The information generated by the cookie regarding your use of this website is only stored on our server and will not be given to third parties.

Users may withdraw their consent to anonymous data collection by Matomo with effect for the future at any time by clicking the link below. In this case, an “opt-out cookie” will be stored in your browser which will prevent Matomo from collecting session data. When a user deletes their cookies, however, the opt-out cookie will also be deleted and must be reactivated by the user.

The logs containing user data will be deleted after 6 months at the latest.

Online presences in social media

We maintain online presences on social media networks and platforms in order to communicate with the customers, interested parties and users who are active their and provide them with information on our services. When you access these networks and platforms, the Terms and Conditions and data processing guidelines of the respective operators apply.

Unless otherwise specified in our privacy policy, we process the data of users who communicate with us via these social networks and platforms, e.g. posting comments on our online presences or sending us messages.

Integration of third-party services and content

On the basis of our legitimate interests (e.g., interest in the analysis, optimization and efficient operation of our online offer in accordance with Article 6(1)(f) of the GDPR), we rely on content or service offers provided by third-parties in order to integrate their content and services, such as videos or fonts, into our website (hereinafter collectively referred to as "content").

This presupposes that the third party can see the user’s IP address because, without an IP address, it is not possible for them to send the content to the user’s browser, thus making the IP address a requirement for displaying this content. We endeavor to only use content exclusively from third-party providers that only use the IP address to deliver the content. Further, third parties may use “pixel tags” (invisible images, also known as “web beacons”) for statistical or marketing purposes. The pixel tags may be used to evaluate information such as visitor traffic on our website. Furthermore, pseudonymous information may also be saved on the user’s end device in cookies and may contain technical information on the browser and operating system, referring websites, duration of the visit and other information on the use of our online offer, and may also be linked to this kind of information from other sources.

Youtube

We integrate videos from YouTube in our website. The YouTube platform is provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

Google Fonts

We integrate fonts from Google Fonts into our website. These fonts are provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

Google Maps

We integrate maps from Google Maps into our website. These maps are provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The data processed in this context may include, in particular, the user’s IP address and location data. This data may not be collected without the user’s consent, however, (consent is generally obtained through the settings of your mobile device). The data may be processed in the US. Privacy policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.